Fortnite sure is popular. The NFL’s Buffalo Bills have created a silly new video where they announced their 2018 schedule by way of Fortnite. Really.
“All aboard the Battle Bus,” reads a tweet from the studio with the video. The video shows Fortnite’s famous Battle Bus flying across the map, but instead of places like Tilted Towers, you see locations like Bill’s Badlands. It’s expected at this point for big brands and teams to try to connect with the audiences through Fortnite, which is one of the most popular games on Earth right now. But really, all of these forced Fortnite branding opportunities are getting to be a bit much, if you ask me.
All aboard the Battle Bus.
Your 2018 Buffalo Bills schedule, @FortniteGame edition. ? pic.twitter.com/G6GBPycYEK— Buffalo Bills (@buffalobills) April 20, 2018
In news about Fortnite the game, the Battle Royale game’s newest update came out today. It added a 50v50 limited-time mode and a new Light Machine Gun, among other things. To mark the launch, developer Epic is holding a Double XP weekend, so now is a really good time to jump in an get extra rewards.